8 Amazing TikTok Fitness Influencers To Work With in 2022

If you’re looking to target health and exercise enthusiasts on TikTok, your best bet for a successful ad campaign is fitness influencers. These influencers are the masters of creating content about everything from growing your glutes to quick and tasty meal prep.

There’s a reason major brands like Gymshark feature influencers from the TikTok fitness community in most of their organic content and ads: audiences trust their favorite influencers to give them the best tips on getting and staying fit. That includes which health and wellness brands to buy from, all from their TikTok feed.

Even so, finding influencers on a popular social media platform like TikTok isn’t always easy.

It’s not enough to just search for “fitness influencers” on TikTok and start contacting people with a large following. The most successful fitness influencer partnerships happen when there’s a good fit between the influencer and the brand they’re promoting.

The different types of fitness content on TikTok

There are two types of fitness content on TikTok: educational and entertainment.

Educational fitness content includes things like workout tutorials, tips on healthy eating, and advice on staying motivated to exercise. This type of content is usually posted by certified personal trainers or other fitness professionals.

Entertainment fitness content is all about making exercise fun. It often includes popular TikTok trends and sounds to make it more engaging and shareable on the TikTok feed.

You’ll see a lot of TikTok fitness influencers lip syncing or dancing while they work out. This type of content is usually posted by people who are passionate about fitness but don’t have any formal training.

Which type of fitness content should you feature in your TikTok campaign? It depends on your brand. If you’re a fitness equipment company, for example, you might want to partner with an influencer who posts educational content. This way, you can show your products being used in different exercises.

On the other hand, if you’re a healthy snack company, you might want to partner with an influencer who posts healthy food content and recipes, not just dance videos. This way, they can show your products being enjoyed as a post-workout snack in their TikTok videos.

How to find fitness influencers on TikTok

There are a few different ways you can find fitness influencers on TikTok. The first is to use the app’s search function. Just type in “fitness” or “workout” and see who comes up. You can also try searching for specific types of content, like “yoga routines" and "running".

Another way to find fitness influencers is to look at who’s already talking about your brand. If you sell workout clothes, for example, check to see if any TikTok fitness influencers have posted about your products. You can also search for hashtags related to your brand.

Once you’ve found a few fitness influencers you’d like to work with, take a look at their content to see if they’re a good fit for your brand. Pay attention to things like the quality of their videos, their editing style, and the overall tone of their content. A page full of lip sync videos won't cut it.

You should also consider the size of their following when you’re deciding which fitness influencers to work with. A large following is not always better.

In fact, micro-influencers (influencers with a smaller but more engaged following) are often more effective at promoting products and services than the top TikTok fitness influencers with millions of followers.

Finally, don’t forget to check the comments on their videos before you make your final decision. This is where you’ll get a sense of what their audience thinks of them and their content.

Here are 8 trusted Fitness Influencers your brand can partner with in 2022

1. Maddison Pannell (@mad.diison)

Followers: 182.6K

Engagement Rate: 1.75%

Maddison is a gymnastics and personal fitness coach turned competitive weightlifter who is shaking things up in her field. She’s currently working towards her goal of representing the USA in the 2024 Olympics in Paris. On TikTok, she’s most known for her casual fitness videos, “Get Ready With Me” videos, and egg flipping.

@mad.diison #fyp ♬ SICKO MODE (Skrillex Remix) - Skrillex

2. Vinny Cole (@naturally_enhanced)

Followers: 369.6K

Engagement Rate: 3.11%

Vinny is a virtual fitness coach with a highly engaged following on both TikTok and Instagram.

Though his content is largely fitness focused, his sense of humor is what attracts much of his audience. With one quick scroll of his profile, you can tell that Vinny has an excellent grasp of TikTok trends and format.

@naturally_enhanced What’s your motivation? #gym #fitness #viral #gymtok #fyp #foryou ♬ Prolly my spookiest beat edited - qtBun❄️

3. Jess Clive and Ellie Curtis (@jelliegym)

Followers: 229.1K

Engagement Rate: 8.77%

Jess and Ellie are best friends and fitness enthusiasts. The content they share on their joint TikTok ranges everywhere from gym routines to the highly popular “What I Eat In A Day” videos.

Both creators also have their own separate followings on Instagram where they offer amazing tips, fitness inspiration and personal weight training.

@jelliegym GET TO KNOW JELLIEGYM!! 🤩🤩 #fypシ #gymtok #jelliegym #gymhumor #gymvibes #gymcomedy #gettoknow #4u #bestie #love #gymrats #facts #relatable ♬ original sound - Adam Wright

4. Jake Oelke (@jake_oelke)

Followers: 121.9K

Engagement Rate: 2.08%

As the Creative Director for flavored pre-workout brand Ryse Supplements, Jake knows a thing or two about targeting the fitness community on TikTok with engaging content.

Many of his videos take a conversational approach while being fun and creative. Jake is known for his skits, clothing reviews, and health and wellness tips.

@jake_oelke UNTZ UNTZ UNTZ #gym ♬ original sound - Jake Oelke

5. Allie Tassano (@ahealthierallie)

Followers: 181.5k

Engagement Rate: 9.65%

Unlike most of the influencers on this list, Allie’s main content focus is food. She has quickly grown her following by sharing healthy, non-boring recipes that include calorie and nutrition info. Many of her short videos break fitness myths about what foods are "off limits" during your fitness journey.

In sharing her healthy food journey, Allie has amassed an extremely engaged following on TikTok. Many of her simple, short videos bring in millions of views and shares every week despite her following being below 200k.

@ahealthierallie Meal prep Sunday! #fyp #foryou #mealprep #sunday #caloriedeficit #weightloss #WomenOwnedBusiness #OscarsAtHome #SeeHerGreatness ♬ HANDSOMER - Russ

6. Karl Collins (@itskcity)

Followers: 10k

Engagement Rate: 14%

As a professional fitness coach and the owner of City Fit USA, Karl is no stranger to inspiring others’ fitness journeys. He is best known for his short video content on TikTok and Instagram, where he shares both entertainment and fitness videos, along with full workout routines that cater to specific body goals.

Along with the workout routine videos, Karl also posts inspirational messages and comedy skits.

@itskcity Leg day workout! Perform as a circuit or one exercise at a time. 🦵🏾💪🏾 #legday #legworkout ♬ Shake The Room - Pop Smoke

7. Megan ONeil (@meg.ofitness)

Followers: 366.4k

Engagement Rate: 26%

Megan is another health and fitness creator who is best know for her short videos including mostly recipes, workout routines, and sustainable fitness tips. She shares non-restrictive recipes with calorie breakdowns to help her audience adopt a healthy lifestyle.

Megan is based in the UK, but provides fitness courses to clients all over the world who are looking to reach new wellness goals.

@meg.ofitness you’re your best investment🫶🏼✨ #fatlosstransformation #caloriedeficit #weightlosstransformation ♬ original sound - SpeedWithReed

8. Jade (@wellnessbyjade)

Followers: 345.6k

Engagement Rate: 1.22%

As wellness TikTok's self proclaimed "virtual bestie," Jade's wellness tips are all about motivation and self love. Her TikTok videos include a good mix of work out routines, daily wellness reminders, and motivational quotes.

Like many of the best TikTok fitness influencers, Jade has grown her following by being genuine and forming a close connection with other users.

@wellnessbyjade Happy full moon in Capricorn you all. 🌙💫🌷 Let’s enjoy the beauty of the Universe and trust that everything we manifested is on its way. 🔮 #trusttheuniverse #fullmoon #manifest #1111 #inspirational #wellness ♬ original sound - Jessss ✨

Tips for working with TikTok fitness influencers

• Start by doing your research and finding the creators that best fit your brand. From there, take a look at their latest videos and get an idea of their style and tone.

Once you’ve determined which influencers you’d like to work with, reach out to them directly or through a TikTok influencer marketing agency (like HelloConvo).

• Running your own influencer campaign requires a lot of bandwidth that many brands just don't have. Working with an influencer marketing agency can save you time and money by helping to match you with the right fitness creators for your brand. Plus, they can handle all of the nitty gritty details like campaign management, payments, and reporting.

When working with fitness TikTok influencers, be sure to give them creative freedom to make the content that works best for their audience.

• Avoid micro-managing the TikTok creators you work with! Instead of giving them a script, try giving them a general idea of what you’re looking for in the form of a Creative Brief.

• Make sure your brand messaging is clear before starting the campaign so that the influencer knows what to focus on. If you have specific goals in mind for the campaign, share those with the influencer.

Fitness influencers are creative individuals that know how to entertain and engage their audience. They're the masters at leveraging TikTok challenges and sounds to create super attractive content. Including them in your marketing campaign is a great way to connect with potential customers that are interested in health and fitness.

Utilize the tips above to get the most out of working with these talented individuals!

Using TikTok's Creator Marketplace

TikTok Creator Marketplace is a great place to search for influencers of all types, but with so many different creators, it can be extremely overwhelming for first time users.

The easiest way to use TikTok Creator Marketplace is to start with a specific goal in mind. What type of content are you looking for? Who is your target audience?

From there, you can begin narrowing down your search by influencer location, category, reach, and average views. You can even narrow your search down by gender and which device their audience views their content on.

You'll often find that creators with higher follower counts tend to have lower engagement rates than creators with smaller followings. This is something you should take into consideration when choosing a TikTok fitness influencer to work with.

Once you’ve found a few TikTok creators that you think would be a good fit for your brand, reach out to them directly through TikTok Creator Marketplace to get started with your partnership.

Start growing your brand with TikTok influencers!

If you’re looking for the best way to start your influencer marketing journey on TikTok, or to optimize your brand’s influencer strategy, you’ve come to the right place!

Whether you're looking for TikTok fitness influencers, beauty influencers, or BookTokers to work with, we can help you find the right creators for your UGC programs and paid campaigns.

HelloConvo is an influencer agency that has helped e-commerce brands like Mack Weldon and YGN grow their business with best-in-class influencer marketing strategy and influencer campaign management.

Let’s boost your brand! Schedule a free strategy session with us here.